Summary

Deecon delivered a strategic third-party logistics (3PL) procurement programme for Hyperoptic, securing a warehousing and distribution partner to support national growth ambitions. The process established a scalable operating model, enhanced market engagement, and provided Hyperoptic with a robust framework for future logistics partnerships.

The Requirement

Hyperoptic required a logistics partner capable of fulfilling warehousing and distribution needs across the UK, underpinning their rapid national expansion. Deecon were engaged to identify and secure the most suitable vendor by leveraging market knowledge and implementing a robust, competitive tender process.

The five-year framework, valued at approximately £25 million, demanded a partner with the capability to deliver scalable and innovative logistics solutions. Deecon’s remit included designing and managing the end-to-end tender process, from market engagement to final recommendation.

The Solution

Deecon adopted a structured, collaborative approach to deliver Hyperoptic’s objectives:

Lotting Strategy & Market Engagement: Developed a lotting strategy aligned to Hyperoptic’s logistics requirements and conducted targeted market engagement to identify and attract leading vendors
Tender Process: Launched the tender with a bespoke pack, managing three submission rounds. Collaborative dialogue sessions were held with tenderers to ensure alignment and drive bid optimisation
Evaluation & Clarification: Produced comprehensive evaluation decks at each round and facilitated clarification sessions to guide tenderers in refining their proposals. Site visits and assessments were conducted for shortlisted vendors
Stakeholder Reporting: Maintained daily and weekly reporting to key stakeholders, ensuring transparency and continued buy-in throughout the process

The Results

Successfully established a strategic partnership between Hyperoptic and an industry-leading logistics provider

Reviewed existing operations and defined a target operating model, informing tender documents and eliciting innovative, scalable solutions from the 3PL marketplace
Mobilised the market and raised awareness of Hyperoptic’s requirements through consistent, collaborative engagement with service providers
Delivered in-depth analysis of tender submissions against defined lot requirements, facilitated clarification meetings and site visits to optimise commercial and non-commercial proposals
Consolidated and scored proposals using a defined evaluation matrix, presenting detailed analysis and recommendations to executive stakeholders and board members, benchmarking tenderers’ cost and capabilities against internal value baselines