At Deecon, culture is not just a buzzword, but a strategic principle, consciously embedded in our ways of working and actively shaped by our people. It is at the centre of how we work, and as a result, an integral part of the stories we share through marketing.

Deecon’s DNA

Our culture is defined by our Deecon DNA; Collaboration, Integrity, Transparency, Excellence, Quality and Dynamism. We actively encourage our team to adhere to our values. However, this starts with a motivated and valued workforce.

As such, we prioritise our culture by encouraging:

Open Feedback: Regular surveys, structured check-ins and open forums are often held, to encourage employees share their perspectives
Social Events: We have many socials, including sporting, creative and wellbeing activities to reinforce our collaborative ethos
Professional Development: Mentor and training sessions provide tailored guidance and skill-building opportunities, helping employees to achieve their full potential
Wellbeing: Company sponsored subscriptions to a wellbeing platform, one-to-one nutritionist sessions and enhanced leave entitlements reflect our dedication to holistic support

Our Deecon DNA, along with our commitment to our clients has been the foundation of our success. This was recognised by our inclusion in the Sunday Times Best Places to Work in 2025 and 2024. We also became B Corp Certified this year. A key consideration in the B Corp assessment is company culture [1].

Culture and Marketing: A Strategic Partnership

Our team dynamic also directly impacts how Deecon approach marketing content. In part due to the strong organisational ethos, the team enthusiastically participate in content creation, including filming videos, writing blogs and attending networking events.

At Deecon, culture and marketing create a feedback loop, in which professional development, wellbeing and collaboration are acknowledged and celebrated. They amplify each other, boosting internal morale and strengthening external perception.

Culture-Led Content

The marketing team bring our culture to life through content on our website, LinkedIn, Instagram, YouTube, X (formerly Twitter) and Threads. Our posts include:

New Starters: We announce new additions to our team and share their experience with our audience
Socials: We capture snapshots from our socials, whether it be playing darts, attending painting classes or competing on the sporting field
Promotions: We highlight promotions to recognise well-deserved achievements
Insights: We share thought pieces from our weekly training sessions, to provide our audience with insight into the sectors we work across and the projects we’re involved in

The Impact

People-focused content shows clients, candidates and our wider audience that strong relationships are foundational to Deecon. It helps to attract people who align with our company values, differentiate Deecon from our competitors, amplify our reach and promote our ethos.

References

[1] https://bcorporation.uk/b-corp-certification/the-certification-process/the-b-impact-assessment/

Words by Fiona Tian

Edited by Anna Pringle